WHO WE ARE?

Chowkhat is all about celebrating the timeless beauty of handmade craftsmanship and the soulful stories behind it. It’s a tribute to the skilled hands and passionate hearts of artisans who pour their heritage, creativity, and dedication into every piece they create.

At Chowkhat, we believe in more than just selling products—we believe in connecting people to the vibrant traditions of India, one handcrafted treasure at a time. With every purchase, you become a part of a journey that supports local artisans, preserves age-old art forms, and brings a touch of warmth, authenticity, and artistry into your life.

HOW IT ALL STARTED?

Chowkhat began with two sisters, Pratanksha and Anuja Gupta, and a dream to bring handmade Indian craftsmanship to the world at an affordable price. It all started in 2020 when Pratanksha’s field trips introduced her to the beauty—and struggles—of local artisans. Inspired, the sisters combined their talents to launch Chowkhat as an Instagram page with just 40 pieces of chikankari kurtis, palazzos, and sarees. To their surprise, they sold out within 20 days!

Despite the challenges of the pandemic, their customers stood by them, even pre-ordering with partial payments. From those humble beginnings, Chowkhat has grown into a brand that proudly partners with artisans across India.

OUR MISSION

We want to make India’s handmade treasures accessible to everyone—without breaking the bank. Starting at just ₹699, our collections bring you the beauty of crafts like Lucknow’s Chikankari, Jaipur’s hand-block prints, and Sikar’s Bandhej tie-dye. Every purchase supports artisans and helps revive these age-old traditions.

THE FOUNDERS

Chowkhat is the heartwork of sisters Pratanksha and Anuja Gupta. With a background in fashion design, Pratanksha brings creativity and craftsmanship, while Anuja, a digital marketing expert, drives the brand’s vision. Their journey started with a shared love for handmade art and a desire to make a difference. Today, Chowkhat stands as a reflection of their passion for sustainable, artisan-made fashion.

TEAM CHOWKHAT

Behind Chowkhat is a dedicated team and a thriving artisan community. Our core team of over 40 women runs everything from operations to customer service. And behind every product, there are 5,000+ artisans from across India—masters of their craft. Together, we are Team Chowkhat: a family connected by a shared love for handmade art and a mission to uplift the people who create it.

50K+

Orders delivered worldwide

5K+

Artisans & workers engaged

365k+

Instagram followers

10+

Authentic handworks available